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Amy’s Joins 2016 REI Outessa Summit
First-of-its-kind event series offers women outdoor education, recreation and adventure in stunning mountainous settings
Petaluma, California and Boise, ID – May 10, 2016 – Amy’s today announced its sponsorship of the REI Outessa Summit, outdoor weekend Powder Mountain near Salt Lake City, Utah from September 9 to 11. Registration opens to the public today.
As part of the partnership, organic pioneer Amy’s Kitchen will provide breakfast for each day of the summit, powering the summit-goers for their full days outside. The Amy’s Camp Kitchen will be set up throughout the event, providing savory snacks to re- fuel participants.
“We love to feed people -- so they have more time to do what they love to do. We’re really delighted to be the breakfast sponsor for the REI Outessa Summits,” said Rachel Berliner, co-founder of Amy’s Kitchen.
“Through the REI Outessa Summit, we are offering women the opportunity to try something new and experience some unforgettable outdoor adventures,” said Julia Stamps Mallon, co- founder and VP business development of Eventus Outdoors, the company behind REI Outessa Summit. “We are excited that Amy’s Kitchen has signed on to be the official breakfast sponsor and have their outdoor camp kitchen set up for both days of the event.”
These weekends boast flexibility and variety since each attendee can customize her schedule, although choosing classes might be the biggest challenge as more than 200 options exist. Camping, backpacking, kayaking, outdoor cooking, mountain biking, paddle boarding, rock climbing, yoga, hiking and trail running are some of the offered activities.
Amy’s Ambassador and Ironman triathlete Kendra Goffredo will be at the event, leading women on a trail run and sharing tips about how she eats well while managing a full schedule working, training, and competing.
Mallon added, “After three days, Outessa women will find inspiration in their peers as well as in their own new-found abilities. We want them to connect with the outdoors and each other during these unforgettable weekends.”
Founded 28 years ago by Andy and Rachel Berliner in Sonoma County, California, Amy’s is a pioneer in the organic convenience foods industry. Named in honor of Andy and Rachel's daughter, Amy, the company is family owned, privately held and fiercely independent. It is one of the last remaining U.S. food companies to craft its own recipes, source its own ingredients, and make its products in-house. Amy's prides itself on being like a home kitchen, only bigger. Amy’s products are available nationally in supermarkets, natural foods stores and select warehouse club stores, as well as internationally. For more information, visit Amys.com. Join the lively Amy’s Facebook community and follow Amy’s on Twitter @AmysKitchen.
About REI Outessa Summit
REI Outessa Summit events are custom-tailored outdoor weekend getaways for women offering immersive outdoor experiences, hands-on product trials, and education from professional athletes and expert guides. The first two events will be held at Kirkwood Resort near Lake Tahoe, CA from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. The event series was created by Eventus Outdoors in a collaboration with REI, the national specialty outdoor retailer. Additional sponsors include: prAna, Osprey, Cannondale, BIC SUP, Petzl, Big Agnes, ENO, ORU Kayaks, Salomon, Trigger Point, Taylor Maid Farms, Stance, Goal Zero, GCI Outdoors, Nuun, Laugnitas, Smarty Pants, Amy’s Kitchen, ProBar, GoMacro, Clif, Picky Bar, Honey Stinger, Hint, World Peas, Rinse and Dirty Gourmet. To learn more about REI Outessa Summit, visit www.outessa.com. For the latest news, sign up for email updates, follow on Instagram and Twitter, and like on Facebook.