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Presenting Amy’s New Cakes in zesty Orange and rich Chocolate

Santa Rosa, California - Amy's Kitchen, the nation's top-selling brand of natural and organic convenience foods, is celebrating it’s 20th anniversary and is pleased to debut a new line of organic vegan Cakes at the Natural Products Expo East Show, October 16 - 18, 2008, in Boston. Visit Amy’s Kitchen at Booth #1774.

Amy’s New Cakes:
Everyone will love these cakes, especially warm and topped with ice cream. They’re also delicious with fruit or your favorite non-dairy topping. No one will believe they’re not homemade! Both are organic and vegan to boot.

Orange Cakes:
(SRP $3.89 - $4.49/11oz)
Typically, Amy would rather have a slice of cheese pizza than dessert, but she can’t resist Amy’s Orange Cake. When she was in high school, Amy would have a piece (made by Susan, Amy’s chef Fred’s sister) in her lunch every day. Amy’s Orange Cake is moist, light and delicious with the sweet taste of orange. Vegan.

Chocolate Cakes:
(SRP $3.99 - $4.49/11oz)
Amy’s dad, Andy, wears a t-shirt that says, “I would give up eating chocolate but I am no quitter.” Andy grew up eating chocolate cake from his father’s bakery. He describes this new chocolate cake as “rich … moist … light … chocolatey … irresistible.” Vegan.

More New Frozen Items

Roasted Vegetable Tamale (SRP $4.29 - $4.99/10.3 oz)
Traditionally prepared corn masa made from organic white corn is filled with savory fire-roasted organic vegetables and covered with a special (not too spicy) red sauce that lets the flavors of the tamale come through. A side of perfectly seasoned black beans complements this warm and sustaining meal. After you eat it, you might very well agree with those who say tamales ARE the best food ever created – and you won’t have to spend hours preparing them! Gluten free. Vegan.

Roasted Vegetable Lasagna (SRP $4.29- $4.99/9.8 oz)
There’s no getting around it … customers love Amy’s lasagna. Ever since the first veggie lasagna was introduced in 1992, people keep asking for more. Amy’s Roasted Vegetable Lasagna is a unique and delicious lasagna – combining savory fire-roasted organic vegetables layered with our slow-simmered marinara, a creamy white sauce and tender organic pasta, then topped with baked bread crumbs. Why eat out at an expensive Italian restaurant when you can enjoy Amy’s Roasted Vegetable Lasagna in the comfort of your own home?

About Amy’s
Amy’s is the nation's leading source of natural and organic convenience food. The market for organic foods is among the fastest-growing grocery categories, with sales expanding at more than 10 percent annually. Now celebrating its 20th year, Amy's is a family-owned and operated business based in Sonoma County, California. Its products are available nationally in natural foods stores, most supermarkets, select warehouse club stores, as well as internationally.

Amy's uses certified organic ingredients, including vegetables, grains and fruits grown without pesticides. Fats are used sparingly and selectively; all dairy ingredients are made with pasteurized rBST hormone free milk and do not contain animal enzymes or rennet. No dishes contain meat, fish, poultry or eggs. Amy's products are non-GMO and do not contain hydrogenated fats or oils.

10/08

Contact:
Debby Fortune, Fortune PR
(510) 548-1097, fortunepr@aol.com