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In the News

July 2005 >> Source: Refridgerated Frozen Food
Our Take

Lower sodium content in frozen meals? I’m listening. This month, Our Take highlights a line of new products from Amy’s Kitchen: Amy’s Light in Sodium frozen meals. The products dare to maintain taste while removing sodium content — a feat few frozen food makers have accomplished. We tested the product to determine whether or not food processors have to give up taste when they deplete sodium.

Scoreboard

Joan

Nick

Mark

Price/quality

5

8

10

Is it good value?

Packaging appearance

8

6

5

Does the package grab your attention? Is it unique?

Convenience

8

9

7

How easy is the package to open and understand?

How easy is consumption and preparation?

Taste

9

8

10

Innovation

9

8

9

Does the product serve an unmet need?

Overall

8

8

9

Amy’s Light in Sodium frozen foods

Amy’s Kitchen recently introduced Amy’s Light in Sodium frozen foods. Like other Amy’s products, the frozen products are natural and organic. The products offer consumers a convenient, healthier alternative to other frozen foods and meals. The Amy’s Light in Sodium line includes Vegetable Lasagna, Veggie Loaf, Black Bean Enchilada and Brown Rice & Vegetables Bowl. The products range in sodium content from 190 to 340 milligrams.

Company: Amy’s Kitchen Inc., Santa Rose, Calif.
Distribution: National
Suggested Retail Price: $3.79
Packaging: 9.5-ounce paperboard carton
Ingredients: Vegetable Lasagna variety: Organic pasta (organic semolina flour, organic whole wheat flour, water), organic tomatoes, organic zucchini, part-skim mozzarella cheese, cottage cheese, ricotta cheese, organic spinach, organic red onions, organic carrots, organic mushrooms,organic green onions, extra virgin olive oil, organic evaporated cane juice, vinegar, organic garlic, parmesan cheese, spices, sea salt, ground mustard seeds

Comments:

Joan Holleran, editor

Upside

• Enchiladas deliver on promise: Authentic, spicy flavor with recognizable ingredients, including black beans, zucchini, corn, tofu

• Clean label, it’s virtuous food

• Another winner in the Amy’s line

Downside 

• Seasoning is nice, but frankly, I added salt to suit my taste


Nick Roskelly, managing editor

Upside

• With less sodium, ingredient flavors come to forefront

• From Italian to Mexican dishes, these meals offer variety

Downside 

• Heating needed more time than indicated

Mark Styczen, graphic designer

Upside

• Great value for the money, perfect for lunch

• Great taste, well balanced, lots of flavor

• Excellent portion size

Downside 

• Hard to read the packaging.

• Portion box got a little soggy

• Product package doesn’t look as appetizing as it could. Warmer colors would be more effective than the stark white.



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